Monday, December 17, 2012
These principles are also really handy for anyone involved in social media. If you are engaging people online or calling them to some kind of action, you'll want to take a few notes.
The Science Of Persuasion:
Monday, December 10, 2012
Facebook Behaviors We Should All Avoid Next Election -- powered by Cracked.com
Thursday, December 6, 2012
For a while now I have heard about an impending overhaul of MySpace, but when I finally logged into my old account recently, all I found was a ghost town, with all the same pictures and songs I had left there a few years ago. It was a fun trip down memory lane, but I did not see much of a difference.
Well, the changes are coming and I have to say, it looks pretty cool. Could MySpace rise from the grave? Based on this teaser video, I would not bet against them. Especially since sentiment about Facebook seems to be waning with a lot of people. (Young people, Mark Cuban, people who admin fan pages, etc.)
Take a look at this new preview video. What do you think?
Do you even remember your old password?
Saturday, December 1, 2012
Not only can you harness the resources you already have, but you just might make them happier and help them grow.
Monday, November 26, 2012
And at the center of it all... service, sales and marketing.
Learn more: www.MarketingLagniappe.com
Tuesday, November 20, 2012
Mashable posted a great article on this. Here's the link.
Remember, some people would be happy to share your posts, but it simply does not occur to them to do so. Don't be shy about encouraging people to share your posts. (But don't be annoying either!)
Thursday, November 15, 2012
You can consult a hundred marketing sites and social media media blogs, but this video from Jimmy Kimmel will help you grasp Facebook a lot quicker.
Friday, November 9, 2012
It's a great message for leaders and a nice lesson on how to build a following, including the importance of those first, crazy followers.
It's like an old friend of mine liked to say, "When the spotlight goes on, you gotta dance!"
If you are admin on a fan page, you may have noticed that only a small percentage of your fans are actually seeing your posts. If they take these steps, it should help.
I posted to acouple of my pages with some copy like this, which you are free to borrow.
If you want to be sure you don't' miss anything from YOUR PAGE HERE (or any other pages you like) follow these instructions.
Tuesday, November 6, 2012
NewsiT and their army of mobile reporters are covering the election in full force, with a focus on the Voter ID issue. To follow the story or join in, visit their election page: www.newsit.net/voterid and tag your tweets with #voterid to see them on the feed. The NewsiT iPhone app is free and available at the app store.
Have you voted today? I did. Then I performed my other civic duty and supported the local bake sale. God bless America. :-)
Wednesday, October 24, 2012
Thanks to the folks over at MarketingProfs for this one. Click here for a better look at the graph and to read the whole article.
Thursday, October 11, 2012
Interesting clip from the folks at Brafton. Google+ vs. Facebook...what's the word on the street?
I still don’t know many people (besides folks in the marketing field) using Google+, except for Hangouts and to help be found on Google searches. But I also don’t know many people that search for anything on Facebook except for things they hope to find on Facebook.
What do you think? Are you on Google+? Do you use it? Do you like it? Why?
Does the time and effort to manage a Google+ page make sense for a busy small business?
Mind = blown.
Let's face it. There is no 13/14/15.
This is one of the reasons I love Facebook. I never would have noticed this on my own. However, unlike most people, who simply forward content, I am one of the few who also creates content. Here's my contribution to 10/11/12.
Tuesday, October 2, 2012
Well, YouTube filmmaker Casey Neistat has created a video that should be required viewing for anyone registering for Instagram. This video is priceless.
Check him out at https://www.facebook.com/cneistat
Thursday, September 20, 2012
They say "In vino veritas." (A Latin phrase that translates, “in wine [there is the] truth".) That certainly rings true here. What's great about this podcast is that Mike and his guest will discuss the topic of the day over a glass or two of wine. When I think back to some of the great conversations I've had, I remember more than a few involving a bottle of wine. Even over your laptop speakers, you'll get a relaxed and honest vibe, as if you have pulled up a chair and poured yourself a glass.
Here is what Uncorking a Story is all about, in Mr. Carlon's own words.
Listen up as professional moderator Michael Carlon talks to guests from the worlds of business, the arts, and entertainment about their paths to success; usually over a bottle of something red or white. There is no script so you never know where each conversation will go. Laugh along with Mike and his guests.
You can check out the podcast here. (http://vertigopartners.com/Podcast.html)
I suggest uncorking your own bottle of wine while you listen. For the full effect.
Wednesday, September 19, 2012
Ahoy Mateys, let's give it up for the 1979 Pittsburgh Pirates. Aaarrrgh!!!!!!
Monday, September 10, 2012
The video was from their Word of Mouth Crash Course conference in May. In it Rob covers:
- How to create memorable experiences by personally getting to know customers.
- How to humanize customers and make them your friends.
- How to get employees and executives on board with great customer service.
Thursday, August 23, 2012
1 - They don’t talk about anything broader than their own products.
2 - They listen to customers but don’t take any action (which means they aren’t really hearing).
3 - Companies can’t expect to have a strong social media presence when social sites are blocked internally to employees.
4 - There is a fear that exists about jumping in, but while there have certainly been some hiccups and miscues along the way, social media has yet to be the undoing of any company.
5 - When employees are more concerned with what’s in or out of their job description than doing the right thing to help the customer, that’s not a culture that’s likely to build trust and advocacy for a brand and there is no way social media efforts can be effective.
Sunday, August 19, 2012
As always we want you to network, build strong personal and professional relationships. Our aim to connect you with whom you need to meet and we will facilitate that in anyway we can.
Chelsea Manor was the only choice for this event. NY Spotlight On Success' and Chelsea Manor's personal experiences will be revealed on Thursday August 23rd.
Thursday, August 2, 2012
Let continue to revisit the Purple Goldfish Project with episode four of the video podcast. A Purple Goldfish is a company that stands out in the sea of sameness. In this show, we address two of the most frequently asked questions; Why a goldfish and why purple? Plus we take a look at Lexus and how they go above and beyond when it comes to service.
If you want to think outside the bowl and learn how to add a little something extra to your business, check out the book that was born out of the 1001 real life examples submitted by fans of the project. What's Your Purple Goldfish? How to Win Customers and Influence Word of Mouth by Stan Phelps.
Click here read more about the five factors that influence your growth.
Thursday, July 12, 2012
Click here to find out more and contribute to the project
Thursday, June 28, 2012
The fact is there is an abundance of people out there calling themselves social media experts, gurus, super freaks, wizards and so on, and many of them are severely exaggerating their skills. Unfortunately, this is giving legit social media professionals and enthusiasts a bad name. So I wanted say a few words in defense of those who actually know a thing or two and are possibly getting a bad rap.
So yes, I will admit that there are a lot of things I don’t know. But there are a lot of things I do know too. You see, I get it. I understand how to engage and entertain a community online. I know how to turn a photo from my iPhone into an interesting Facebook post that gets a lot of Likes. There's "book smart" and "street smart" in social media. I like to think I am a little of both.
And I learn something new each day.
A lot of busy professionals out there need help figuring all this social media stuff out and there are legitimate people that can help. You just have to sift through the sea of posers before you find a keeper.
Thursday, June 21, 2012
And I am extremely excited to read their new book when it comes out:
The Tasti D-Lite Way: Social Media Marketing Lessons for Building Loyalty and a Brand Customers Crave
Wednesday, June 20, 2012
Here's how Wikipedia defines it:
Lagniappe - A lagniappe is a small gift given to a customer by a merchant at the time of a purchase (such as a 13th doughnut when buying a dozen), or more broadly, "something given or obtained gratuitously or by way of good measure."
Could this be the key to better customer relationships, more brand loyalty and increased sales? Tune in and find out.
To learn more, check out the book based on the project by Stan Phelps: What's Your Purple Goldfish? How to Win Customers and Influence Word of Mouth.
Thursday, June 14, 2012
The goal of the project was to gather 1001 examples of marketing lagniappe. The little something extra a business does to surprise and delight you. That way of going above and beyond that inspires loyalty and word of mouth.
The project was a success and Stan has even published a book called What's Your Purple Goldfish? How to Win Customers and Influence Word of Mouth. It was an amazing experience to be a part of this grassroots effort. Imagine... over 1000 user submitted entries with proven examples of successful tactics for better marketing, customer service and sales. I certainly learned a lot and met a lot of great people along the way.
I have decided to post the episodes of the podcast here so you can catch up and find out just what a Purple Goldfish is, and how you can make your business into one. Hint... it starts by thinking outside the bowl.
You can find Stan's blog here. The project lives on, and you can learn about the next phase: The Green Goldfish Project.
Friday, June 8, 2012
I'll post a more thorough recap of the event, but I wanted to quickly get this picture posted today. The meeting was at the Stamford Innovation Center, which used to be the court house. As you can see, the panelists got to sit up at the bench. I felt a bit like Judge Wapner from the People's Court. Thanks to some dim lighting, a stoic set and some Instagram effects, we look kinda like we are running the Salem Witch Trials. Except I don't think they served beer at those.
That's Tim and I in the photo.
Thursday, May 31, 2012
refer business to, those people they know, like and trust.”
Wednesday, May 16, 2012
If you agree, join us in spreading the word. Tweet #BluhmonFallon, join our Facebook page and tell your friends.
(Video by Social Jack.)
Monday, May 14, 2012
Have you seen Nicki Bluhm and The Gramblers on YouTube, playing great songs while driving around in their van? If not, check it out. Great, huh?
Now here is my recent appearance on 10 Minute Strategy with Peter Propp. Peter and I have started a grassroots movement to get singer Nicki Bluhm and The Gramblers on the Jimmy Fallon Show. It's a combination of our fondness for the band and our proclivity for social media. Let's see if we can make this happen. Check out the article at 10 Minute Strategy and the video below.
You can join out Facebook page and tweet about it using hashtag: #bluhmonfallon and let Jimmy know at @jimmyfallon
10 Minute Strategy: BluhmOnFallon, a Live Social Media Case Study: In this episode of 10MinuteStrategy, I’m bringing back Jack Campisi, who was one of the first people I interviewed when I started this video...
Tuesday, May 8, 2012
I proud to say that many of the photos in this video were also shot by me. (The rest came from AccuWeather.com.)
For more details or to participate in the project, visit NewsiT.
Thursday, April 19, 2012
Saturday, March 31, 2012
I was able to attend a few sessions where I heard a lot of good wisdom, wit and advice from a lot of heavy hitters in the social media and interactive world. However, I probably learned more on the exhibition floor, in the halls and on the streets of Austin, mingling with the other attendees.
Wednesday, February 29, 2012
I immediately reached out to a few friends who are familiar with the event, which is famously a madhouse, for some advice. I got three tidbits worth passing on.
1. Go to the events that interest you and you want to go to. Don't go the ones you feel you should go to.
2. Expect to run on little sleep.
3. Wear comfortable shoes.
I think that's great advice. I'm going to add two things. Call for a cab early and always carry your phone charger if you can.
I'll keep you posted on the madness as best I can from Austin. I am psyched.... 'cause I got a golden ticket!
Monday, February 20, 2012
NewsiT is a new platform built to crowd source news from people in the real world, experiencing or witnessing the events as they happen. All you have to do is visit the assignment section of their web site to see the open news assignments. Once you pick something that interests you, you have your choice of small tasks to do. It could be as simple as uploading a picture or it might be a short interview with a town official.
Each NewsiT "correspondent" earns points & badges each time they contribute to a story.
Below you'll see a picture of some U.S. Vets marching to the White House as part of the Ron Paul March. If you want to contribute to this or any other NewsiT project, check out their web site. (http://newsit.net/assignments) And you can follow them on Twitter at @younewsit.
I'll be with NewsiT at South By Southwest this year, in Austin, TX. If you are going to be at SXSW, please let me know or look for the NewsiT booth. -- firstname.lastname@example.org
Friday, February 3, 2012
But when I took a closer look, I couldn’t believe what I was reading. It was basically a description of cookies… what they are, why they are used and best of all, how to delete them. The gist was that cookies help a site remember you so you don’t have to start all over each time you visit.
I have to admit, I felt a little weird standing up, walking over and snapping a picture of the sign, but I did not care. I had to do it. And it’s not THAT uncommon these days, I guess.
I had to get a picture because of all the times I have had to explain cookies to people and then how to delete them. Not only did I want to steal some of their wording, but I thought it was a fascinating commentary on the current internet climate.
Whether the new Google changes are good or bad, I am not here to comment on. I just thought that it was an amazing case of education, proactive damage control and PR to help deal with the potential backlash that will come when this all goes live.
Cookies are one of those things that many people don’t fully understand and instantly instill an aura of distrust. It’s funny that a word like “cookie”, that had always been such a happy term, has morphed into the poster child of the Big Brother Era.
Monday, January 30, 2012
IDT (Integrated DNA Technologies ) has a tradition to create a short film for their company's annual holiday party. This year they created their version of the famous "Thriller" video by Michael Jackson.
This is so great. You can't... Beat It.
Talk about a "viral" video. Humorous content like this really humanizes the corporation... well, maybe "zombifies" is a better word. You know what I mean.
As a social media guy, I tip my cap. And I do that Thriller hand swing thing too. It's this kind of "surprise and delight" strategy that gets people talking.
One of the great things about the new landscape of social media marketing is that companies can now use unconventional ways to reach people. Let's face it, DNA is an industry that many people don't think about a lot, unless they are in it. But you just watched that video and now you know who they are. And what's likely to happen in most cases? You'll share the link with a few of your friends. Maybe because they are in the industry or maybe because they love Thriller.
It also says something about IDT as an employer. If I am a looking for a company to call home, I certainly would be attracted to a place with a vibe like this.
Great job IDT. I can't wait to see next years number. I wonder what you could do with Lady Gaga.
For more information on IDT, contact Keven Stevens at email@example.com
Thursday, January 26, 2012
Monday, January 23, 2012
I don't know the original source of this one, but it's making it's way around the web today. I love it.
My question... where does Google+ fit on this list?
Friday, January 13, 2012
And did you know there is a Purple Goldfish Jingle? Here's the winner of the jingle contest we held a while back. It's catchy. I bet you'll find yourself singing it to yourself in the car later.
Thursday, January 12, 2012
One of the things you learn quickly in social media is that you can't just put stuff out there and wait for people to come to you. You have to go find your audience and engage with them where they live online. For us, that was Facebook, Twitter, LinkedIn, Amazon, blogs and even some emailing and good old fashioned telephone calls. If you want to start a buzz, you gotta poke the hive.
We ended the day with a live, online chat moderated by our friend, social media strategist Susan Borst. It was fascinating to see the variety of people that logged into the chat room. There were a couple of long time friends and followers of the Purple Goldfish Project and there were a few people that had just discovered us that day... thanks to the buzz. They had no idea what a Purple Goldfish was or how to even pronounce "Lagniappe." (Lan-yap.)
It was amazing to see one person, who practically stumbled upon us, follow the conversation, ask questions and at the end of the session proclaim that her next move was going to be to buy the book.
This social media stuff works. It's not a magic bullet and it takes a lot of dedication, time and imagination. But when it starts to click, what can happen can be amazing.
Wednesday, January 11, 2012
The Purple Goldfish book was released today. Author Stan Phelps and I celebrated with lunch at Five Guys Burgers and Fries, one of the original Purple Goldfish. One of the great things about this book and the Purple Goldfish Project is that we gathered 1001 examples of marketing lagniappe from a grassroots campaign using our blog, video podcast and other means to spread the word.
And the bigger news is that to offer a little something extra, just like a good Purple Goldfish would do, Stan is offering the book for free on the Kindle for five days.
Here's a shot of me piloting the social media command center for the launch of "What’s Your Purple Goldfish?" Spreading the word about the new book and connecting with people from all over the place. It really is an amazing world we live in.
Now that the book is out, we are busy connecting with people on Facebook, Twitter and other social media platforms. (There's even an online chat tonight.) Gotta run!
PS- If you read the book, let me know what you think.