Rackspace’s Rob La Gesse on how to inspire word of mouth with customer service

Here's a great video that is right in line with the concepts we talk about in The Purple Goldfish Project. I found it over at WordofMouth.org, which is a treasure trove of information and tips for great customer service, marketing and social media.

The video was from their Word of Mouth Crash Course conference in May. In it Rob covers:

• How to create memorable experiences by personally getting to know customers.
• How to humanize customers and make them your friends.
• How to get employees and executives on board with great customer service.