Thursday, August 23, 2012

Not Using Social Media Effectivey?

Great post from Ted Rubin today on Facebook that I wanted to share.
Five reasons corporations are not using Social Media effectively…

1 - They don’t talk about anything broader than their own products.

2 - They listen to customers but don’t take any action (which means they aren’t really hearing).

3 - Companies can’t expect to have a strong social media presence when social sites are blocked internally to employees.

4 - There is a fear that exists about jumping in, but while there have certainly been some hiccups and miscues along the way, social media has yet to be the undoing of any company.

5 - When employees are more concerned with what’s in or out of their job description than doing the right thing to help the customer, that’s not a culture that’s likely to build trust and advocacy for a brand and there is no way social media efforts can be effective.

Sunday, August 19, 2012

Hunter Shea is a local horror author and good friend. I have been working with him on a number of very successful social media and marketing initiatives and our video podcast, Monster Men, is the most popular of them all.

The podcast is a great way for Hunter to create compelling and relevant content for his blog, enable his fans engage with him and the content marketing aspect helps potential new fans find him. For both Hunter and myself, it is not just a marketing tool, but a labor of love as we get to discuss topics that we really enjoy and we have a lot of fun. We have also met a lot of people and had a lot of amazing things happen over the first year of the show. For instance, we are very excited to be a part of this event this week in NYC.

NY Spotlight On Success and The Paranormal Event 
With a Professional Expert Panel

When: Thursday. August 23rd, 7pm

Where: Chelsea Manor 138 West 25th Street New York, NY 10001
Join us NY Spotlight on Success at Chelsea Manor Thursday 08/23/12 beginning at 7pm for our NY Spotlight on Success and the Paranormal Event. We have assembled a diverse panel of professionals from the Paranormal Community. The panel plans to inform, educate and entertain regarding paranormal and metaphysical experiences and to help each others to understand. We are open-minded and do not judge or ridicule experiences. Our goal is to share stories, information and to receive compassionate, empathetic and friendly guidance for others who have had similar experiences.
There will be an opportunity to meet and have conversation with the panel members. 

As always we want you to network, build strong personal and professional relationships. Our aim to connect you with whom you need to meet and we will facilitate that in anyway we can.

Chelsea Manor was the only choice for this event. NY Spotlight On Success' and Chelsea Manor's personal experiences will be revealed on Thursday August 23rd. 
Click here for more info, bios of the panelists and to register.

Thursday, August 2, 2012

Purple Goldfish Podcast Episode 4 - Why a Goldfish?

Let continue to revisit the Purple Goldfish Project with episode four of the video podcast. A Purple Goldfish is a company that stands out in the sea of sameness. In this show, we address two of the most frequently asked questions; Why a goldfish and why purple? Plus we take a look at Lexus and how they go above and beyond when it comes to service.

If you want to think outside the bowl and learn how to add a little something extra to your business, check out the book that was born out of the 1001 real life examples submitted by fans of the project. What's Your Purple Goldfish? How to Win Customers and Influence Word of Mouth by Stan Phelps.

Click here read more about the five factors that influence your growth.