Saturday, January 26, 2013

The Content Marketing Game

How to Play the Content Marketing Game
Here's a great infographic about a subject near and dear to my social media heart; content marketing. This is from the good folks over at HRmarketer.

Not only do I think quality content is vital to any social media marketing strategy, but I also think infographics are some of the best and most fun types of content. Check it out and then go create some content, generate some leads, increase your visibility and convert some visitors into customers... and raving fans. | Infographic | Content Marketing: A Game of Skill

Thursday, January 24, 2013

The Facebook Focus Group

Ever wonder where Facebook gets all of their wonderful ideas? Let's sit in on one of their focus groups. 

Saturday, January 19, 2013

License to Tweet

How many times have you heard your "non-social media" friends complain about Facebook and Twitter? Why do I care that you are at Starbucks? Do I really need to see a picture of every meal you eat? Or know about every song you are listening to? Okay, I get it... you go to the gym. Or you have kids. Or you have strong political or religious views. Enough already!

Sure, they may not "get" social media like you do, but they do kinda have a point.
Well, Tina Fey, on a recent episode of ASK TINA, addressed a question regarding her feelings about Twitter. Her answers are humorous, and like most good comedy, are also brutally honest.

Her lesson is a simple one for Twitter or any social media platform. Don't be boring. 

Tina says it better than I do, so check it out. 

Friday, January 4, 2013

Are You Really L-ing O L?

When you LOL, are you really laughing out loud? And do you ever actually roll on the floor?
This diagram shows what's really going on behind that keyboard. 

Thanks to my friend Susan Roth and Jaelyn for this amazing social media observation.