Friday, February 8, 2013

Can You Build Empathy With Experiential Research?

A blizzard is moving in on the Northeast and most of us are hunkering down for the next couple of days. To help you pass the time in a constructive way, I thought I'd post this video from a presentation my friend Mike Carlon recently delivered to the Market Research Association. Mike is the owner of Vertigo Partners, a marketing consultancy that helps clients uncover and apply consumer, shopper, and cultural insights. 

Mike is not only a very knowledgeable researcher, he's also a great presenter and a pretty funny guy. I promise you'll learn something from this video and probably laugh a few times too. One thing is for sure, after you watch this, if you run into him at the supermarket, you'll know a great way to ask him where the eggs are.  

Here's Building Consumer Empathy Through Qualitative Research: Parts 1, 2 and 3.

Part 1


Part 3

Wednesday, February 6, 2013

Friday, February 1, 2013

What Will Be Your Space Jam?

You've just been Pep Talked!! Or at least you will be once you watch this amazing video.

I've read dozens of self-help books, listened to countless motivational speakers, counselors and clergymen, but I have seldom heard an encouraging word delivered better than this one by the Kid President.

This video is making it's rounds today and I had to stop everything and share it with you. I am not entirely sure who the Kid President is, where he comes from or who elected him, but I do know he's funny, charming and he's got a great message.

A couple of key takeaways for me, in a sea of good takeaways:

It's like that guy Journey said, "Don't stop believing. Unless your dream is stupid. Then you should get a better dream."

And in regard to Michael Jordan's perseverance, and how if he had given up we never would have had the movie 'Space Jam'. You have to ask yourself, what will be your 'Space Jam'? 

May this video entertain you, encourage you and inspire you to do something today that's not boring. 

What will be your Space Jam?