The next phase of the Goldfish Project has begun. The Green Goldfish Project is a quest to find 1,001 examples of marketing lagniappe for employees. Happy employees = Happy Customers. A green goldfish is the little signature extras given to employees. They help differentiate a company, increase employee retention and drive positive word of mouth.
Click here to find out more and contribute to the project
Now let's continue to revisit the Purple Goldfish Project with episode 3. What are the five ingredients of marketing lagniappe? And we take a trip to the first Purple Goldfish Hall of Fame Inductee: Doubletree Hotel.