As many of you know, I co-hosted a video podcast with Stan Phelps called The Purple Goldfish Project. I have always been passionate about great client relationships and exciting marketing, so it was a no-brainer and an honor to get on board with it.
The goal of the project was to gather 1001 examples of marketing lagniappe. The little something extra a business does to surprise and delight you. That way of going above and beyond that inspires loyalty and word of mouth.
The project was a success and Stan has even published a book called What's Your Purple Goldfish? How to Win Customers and Influence Word of Mouth. It was an amazing experience to be a part of this grassroots effort. Imagine... over 1000 user submitted entries with proven examples of successful tactics for better marketing, customer service and sales. I certainly learned a lot and met a lot of great people along the way.
I have decided to post the episodes of the podcast here so you can catch up and find out just what a Purple Goldfish is, and how you can make your business into one. Hint... it starts by thinking outside the bowl.
You can find Stan's blog here. The project lives on, and you can learn about the next phase: The Green Goldfish Project.
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