We continue to revisit the Purple Goldfish Project video podcast. We had a lot of fun filming the series and concepts we talk about are more true now than ever. In this episode we define Lagniappe, the word that the entire project is built around. We also visit Stew Leonard's, one of the best examples of a company that gets it.
Here's how Wikipedia defines it:
Lagniappe -
A lagniappe is a small gift given to a
customer by a merchant at the time of a purchase (such as a 13th
doughnut when buying a dozen), or more broadly, "something given or
obtained gratuitously or by way of good measure."
Could this be the key to better customer relationships, more brand loyalty and increased sales? Tune in and find out.
To learn more, check out the book based on the project by Stan Phelps: What's Your Purple Goldfish? How to Win Customers and Influence Word of Mouth.
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