Social Media: Get In, Get Out, Get On With Your Day

Recently I had the pleasure of attending a real estate convention for ERA Real Estate. I gave a presentation on social media called "Social Media: Get In, Get Out, Get On With Your Day".

There are two realities that real estate professionals face:
1. Social Media is here and you can't ignore it.
2. It's hard enough to learn all of the various tools, platforms and intricacies of social media without the added pressure of getting out there and selling houses.

First we covered the basic tasks of social media... what are the four basic things you want to do?

1. Listen: What are your friends, followers and contacts up to?
2. Explore: What's being said about your brand? Who is out there looking for what you sell?
3. Speak: Delivering relevant, compelling content, joining the conversation and engaging with people one on one.
4. Measure: Track your efforts, measure your results and determine your ROI.

Once we knew what we wanted to do, we then talked about how to do it quickly, consistently and effectively... and fit it into an already busy schedule.

In the coming weeks I will touch on some of the concepts we discussed and some of the real life challenges the people I met with face as well as some of the ideas we came up with to develop a solid and realistic strategy for your social media day and week.