Here's a great video that is right in line with the concepts we talk about in The Purple Goldfish Project. I found it over at WordofMouth.org, which is a treasure trove of information and tips for great customer service, marketing and social media.
The video was from their Word of Mouth Crash Course conference in May. In it Rob covers:
How to create memorable experiences by personally getting to know customers.
How to humanize customers and make them your friends.
How to get employees and executives on board with great customer service.
Great post from Ted Rubin today on Facebook that I wanted to share.
Five reasons corporations are not using Social Media effectively…
1 - They don’t talk about anything broader than their own products.
2 - They listen to customers but don’t take any action (which means they aren’t really hearing).
3 - Companies can’t expect to have a strong social media presence when social sites are blocked internally to employees.
4 - There is a fear that exists about jumping in, but while there have
certainly been some hiccups and miscues along the way, social media has
yet to be the undoing of any company.
5 - When employees are
more concerned with what’s in or out of their job description than doing
the right thing to help the customer, that’s not a culture that’s
likely to build trust and advocacy for a brand and there is no way
social media efforts can be effective.
Let continue to revisit the Purple Goldfish Project with episode four of the video podcast. A Purple Goldfish is a company that stands out in the sea of sameness. In this show, we address two of the most frequently asked questions; Why a goldfish and why purple? Plus we take a look at Lexus and how they go above and beyond when it comes to service.
If you want to think outside the bowl and learn how to add a little something extra to your business, check out the book that was born out of the 1001 real life examples submitted by fans of the project. What's Your Purple Goldfish? How to Win Customers and Influence Word of Mouth by Stan Phelps.
Click here read more about the five factors that influence your growth.
The next phase of the Goldfish Project has begun. The Green Goldfish Project is a quest to find
1,001 examples of marketing lagniappe for employees. Happy employees =
Happy Customers. A green goldfish is the little signature extras given
to employees. They help differentiate a company, increase employee
retention and drive positive word of mouth.
Click here to find out more and contribute to the project
Now let's continue to revisit the Purple Goldfish Project with episode 3. What are the five ingredients of marketing lagniappe? And we take a trip to the first Purple Goldfish Hall of Fame Inductee: Doubletree Hotel.
Get the book now and learn how to make your business a purple goldfish. What's Your Purple Goldfish? How to Win Customers and Influence Word of Mouth by Stan Phelps
I had the pleasure and privilege to work with BJ Emerson of Tasti D-Lite and I wanted to share this video with you. BJ is one of the brightest stars in the social media arena and you can get a good idea why by watching this interview.
And I am extremely excited to read their new book when it comes out: The Tasti D-Lite Way: Social Media Marketing Lessons for Building Loyalty and a Brand Customers Crave
We continue to revisit the Purple Goldfish Project video podcast. We had a lot of fun filming the series and concepts we talk about are more true now than ever. In this episode we define Lagniappe, the word that the entire project is built around. We also visit Stew Leonard's, one of the best examples of a company that gets it.
Here's how Wikipedia defines it: Lagniappe -
A lagniappe is a small gift given to a
customer by a merchant at the time of a purchase (such as a 13th
doughnut when buying a dozen), or more broadly, "something given or
obtained gratuitously or by way of good measure."
Could this be the key to better customer relationships, more brand loyalty and increased sales? Tune in and find out.
To learn more, check out the book based on the project by Stan Phelps: What's Your Purple Goldfish? How to Win Customers and Influence Word of Mouth.
As many of you know, I co-hosted a video podcast with Stan Phelps called The Purple Goldfish Project. I have always been passionate about great client relationships and exciting marketing, so it was a no-brainer and an honor to get on board with it.
The goal of the project was to gather 1001 examples of marketing lagniappe. The little something extra a business does to surprise and delight you. That way of going above and beyond that inspires loyalty and word of mouth.
The project was a success and Stan has even published a book called What's Your Purple Goldfish? How to Win Customers and Influence Word of Mouth. It was an amazing experience to be a part of this grassroots effort. Imagine... over 1000 user submitted entries with proven examples of successful tactics for better marketing, customer service and sales. I certainly learned a lot and met a lot of great people along the way.
I have decided to post the episodes of the podcast here so you can catch up and find out just what a Purple Goldfish is, and how you can make your business into one. Hint... it starts by thinking outside the bowl.
You can find Stan's blog here. The project lives on, and you can learn about the next phase: The Green Goldfish Project.
