Breaking Through Growth Barriers

How do you motivate employees to embrace change and take on new challenges? Check out this great video from Ink from Chase and Inc. Magazine who have partnered on a mission to help small business owners break through growth barriers.  

Not only can you harness the resources you already have, but you just might make them happier and help them grow. 

Purple Goldfish Podcast Episode 4 - Why a Goldfish?

Let continue to revisit the Purple Goldfish Project with episode four of the video podcast. A Purple Goldfish is a company that stands out in the sea of sameness. In this show, we address two of the most frequently asked questions; Why a goldfish and why purple? Plus we take a look at Lexus and how they go above and beyond when it comes to service.

If you want to think outside the bowl and learn how to add a little something extra to your business, check out the book that was born out of the 1001 real life examples submitted by fans of the project. What's Your Purple Goldfish? How to Win Customers and Influence Word of Mouth by Stan Phelps.


 
Click here read more about the five factors that influence your growth.

Green Goldfish Project is a Go!

The next phase of the Goldfish Project has begun. The Green Goldfish Project is a quest to find 1,001 examples of marketing lagniappe for employees. Happy employees = Happy Customers. A green goldfish is the little signature extras given to employees. They help differentiate a company, increase employee retention and drive positive word of mouth.

Click here to find out more and contribute to the project

Now let's continue to revisit the Purple Goldfish Project with episode 3. What are the five ingredients of marketing lagniappe?  And we take a trip to the first Purple Goldfish Hall of Fame Inductee: Doubletree Hotel.

Get the book now and learn how to make your business a purple goldfish. What's Your Purple Goldfish? How to Win Customers and Influence Word of Mouth by Stan Phelps