Science Of Persuasion

Here's a  short, must-see video on the tools of persuasion. These six simple short cuts will change the way you write, market and sell. It is also very applicable to customer service. 

These principles are also really handy for anyone involved in social media. If you are engaging people online or calling them to some kind of action, you'll want to take a few notes. 

The Science Of Persuasion:

Breaking Through Growth Barriers

How do you motivate employees to embrace change and take on new challenges? Check out this great video from Ink from Chase and Inc. Magazine who have partnered on a mission to help small business owners break through growth barriers.  

Not only can you harness the resources you already have, but you just might make them happier and help them grow. 

Three benefits of Marketing Lagniappe

You are probably familiar with the Purple Goldfish Project, but did you know there are two more colors in the goldfish spectrum? The three benefits and types of marketing lagniappe: Purple, Green and Gold.

And at the center of it all... service, sales and marketing.




















Learn more: www.MarketingLagniappe.com

Rackspace’s Rob La Gesse on how to inspire word of mouth with customer service

Here's a great video that is right in line with the concepts we talk about in The Purple Goldfish Project. I found it over at WordofMouth.org, which is a treasure trove of information and tips for great customer service, marketing and social media.

The video was from their Word of Mouth Crash Course conference in May. In it Rob covers:

• How to create memorable experiences by personally getting to know customers.
• How to humanize customers and make them your friends.
• How to get employees and executives on board with great customer service.

Not Using Social Media Effectivey?

Great post from Ted Rubin today on Facebook that I wanted to share.

 

Five reasons corporations are not using Social Media effectively…

1 - They don’t talk about anything broader than their own products.

2 - They listen to customers but don’t take any action (which means they aren’t really hearing).

3 - Companies can’t expect to have a strong social media presence when social sites are blocked internally to employees.

4 - There is a fear that exists about jumping in, but while there have certainly been some hiccups and miscues along the way, social media has yet to be the undoing of any company.

5 - When employees are more concerned with what’s in or out of their job description than doing the right thing to help the customer, that’s not a culture that’s likely to build trust and advocacy for a brand and there is no way social media efforts can be effective.

Purple Goldfish Podcast Episode 4 - Why a Goldfish?

Let continue to revisit the Purple Goldfish Project with episode four of the video podcast. A Purple Goldfish is a company that stands out in the sea of sameness. In this show, we address two of the most frequently asked questions; Why a goldfish and why purple? Plus we take a look at Lexus and how they go above and beyond when it comes to service.

If you want to think outside the bowl and learn how to add a little something extra to your business, check out the book that was born out of the 1001 real life examples submitted by fans of the project. What's Your Purple Goldfish? How to Win Customers and Influence Word of Mouth by Stan Phelps.


 
Click here read more about the five factors that influence your growth.

Green Goldfish Project is a Go!

The next phase of the Goldfish Project has begun. The Green Goldfish Project is a quest to find 1,001 examples of marketing lagniappe for employees. Happy employees = Happy Customers. A green goldfish is the little signature extras given to employees. They help differentiate a company, increase employee retention and drive positive word of mouth.

Click here to find out more and contribute to the project

Now let's continue to revisit the Purple Goldfish Project with episode 3. What are the five ingredients of marketing lagniappe?  And we take a trip to the first Purple Goldfish Hall of Fame Inductee: Doubletree Hotel.

Get the book now and learn how to make your business a purple goldfish. What's Your Purple Goldfish? How to Win Customers and Influence Word of Mouth by Stan Phelps