We continue to revisit the Purple Goldfish Project video podcast. We had a lot of fun filming the series and concepts we talk about are more true now than ever. In this episode we define Lagniappe, the word that the entire project is built around. We also visit Stew Leonard's, one of the best examples of a company that gets it.
Here's how Wikipedia defines it:
Lagniappe -
A lagniappe is a small gift given to a
customer by a merchant at the time of a purchase (such as a 13th
doughnut when buying a dozen), or more broadly, "something given or
obtained gratuitously or by way of good measure."
Could this be the key to better customer relationships, more brand loyalty and increased sales? Tune in and find out.
To learn more, check out the book based on the project by Stan Phelps: What's Your Purple Goldfish? How to Win Customers and Influence Word of Mouth.
Showing posts with label lagniappe. Show all posts
Showing posts with label lagniappe. Show all posts
Wednesday, June 20, 2012
Thursday, June 14, 2012
Lan-what? The Purple Goldfish Project #1
As many of you know, I co-hosted a video podcast with Stan Phelps called The Purple Goldfish Project. I have always been passionate about great client relationships and exciting marketing, so it was a no-brainer and an honor to get on board with it.
The goal of the project was to gather 1001 examples of marketing lagniappe. The little something extra a business does to surprise and delight you. That way of going above and beyond that inspires loyalty and word of mouth.
The project was a success and Stan has even published a book called What's Your Purple Goldfish? How to Win Customers and Influence Word of Mouth. It was an amazing experience to be a part of this grassroots effort. Imagine... over 1000 user submitted entries with proven examples of successful tactics for better marketing, customer service and sales. I certainly learned a lot and met a lot of great people along the way.
I have decided to post the episodes of the podcast here so you can catch up and find out just what a Purple Goldfish is, and how you can make your business into one. Hint... it starts by thinking outside the bowl.
You can find Stan's blog here. The project lives on, and you can learn about the next phase: The Green Goldfish Project.
The goal of the project was to gather 1001 examples of marketing lagniappe. The little something extra a business does to surprise and delight you. That way of going above and beyond that inspires loyalty and word of mouth.
The project was a success and Stan has even published a book called What's Your Purple Goldfish? How to Win Customers and Influence Word of Mouth. It was an amazing experience to be a part of this grassroots effort. Imagine... over 1000 user submitted entries with proven examples of successful tactics for better marketing, customer service and sales. I certainly learned a lot and met a lot of great people along the way.
I have decided to post the episodes of the podcast here so you can catch up and find out just what a Purple Goldfish is, and how you can make your business into one. Hint... it starts by thinking outside the bowl.
You can find Stan's blog here. The project lives on, and you can learn about the next phase: The Green Goldfish Project.
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