When is the Best Times to Send Email?

This is one of the most useful infographics I have ever seen. How many times have you hit "send" on a newsletter or email blast and wondered if you picked the right time?

Thanks to the folks over at MarketingProfs for this one. Click here for a better look at the graph and to read the whole article.

Google+ vs. Facebook - Word on the Street

Interesting clip from the folks at Brafton. Google+ vs. Facebook...what's the word on the street?

I still don’t know many people (besides folks in the marketing field) using Google+, except for Hangouts and to help be found on Google searches. But I also don’t know many people that search for anything on Facebook except for things they hope to find on Facebook. 

What do you think? Are you on Google+? Do you use it? Do you like it? Why?
Does the time and effort to manage a Google+ page make sense for a busy small business?

10/11/12... Count on it.

Today is 10/11/12.

Mind = blown.

Let's face it. There is no 13/14/15.

This is one of the reasons I love Facebook. I never would have noticed this on my own. However, unlike most people, who simply forward content, I am one of the few who also creates content. Here's my contribution to 10/11/12.

How to Not Suck on Instagram

Have you ever rolled your eyes at some of the posts you see on your Instagram feed? Ever want to whack one of your friends on the side of their head with your iPhone for the 400th pic of their dog or the 5000th eCard repost from Pinterest with some quasi-humorous saying on it?

Well, YouTube filmmaker Casey Neistat has created a video that should be required viewing for anyone registering for Instagram. This video is priceless.

Check him out at https://www.facebook.com/cneistat

Uncorking a Story

Today I'd like to shamelessly plug my friend Michael Carlon's podcast, Uncorking a Story. Mike is a market research moderator and head of Vertigo Partners. Mike is also a kindred spirit in that we both have an affinity for pop culture and far too much trivia and useless knowledge in our heads.

They say "In vino veritas." (A Latin phrase that translates, “in wine [there is the] truth".) That certainly rings true here. What's great about this podcast is that Mike and his guest will discuss the topic of the day over a glass or two of wine. When I think back to some of the great conversations I've had, I remember more than a few involving a bottle of wine. Even over your laptop speakers, you'll get a relaxed and honest vibe, as if you have pulled up a chair and poured yourself a glass.

Here is what Uncorking a Story is all about, in Mr. Carlon's own words.

Listen up as professional moderator Michael Carlon talks to guests from the worlds of business, the arts, and entertainment about their paths to success; usually over a bottle of something red or white. There is no script so you never know where each conversation will go. Laugh along with Mike and his guests.

You can check out the podcast here. (http://vertigopartners.com/Podcast.html)

I suggest uncorking your own bottle of wine while you listen. For the full effect.

Cheers.

Talk Like Pirate Day

Every year on this day we celebrate one of the first Internet bred holidays, Talk Like Pirate Day. To that I say, "We are Family."

Ahoy Mateys, let's give it up for the 1979 Pittsburgh Pirates.  Aaarrrgh!!!!!!

Rackspace’s Rob La Gesse on how to inspire word of mouth with customer service

Here's a great video that is right in line with the concepts we talk about in The Purple Goldfish Project. I found it over at WordofMouth.org, which is a treasure trove of information and tips for great customer service, marketing and social media.

The video was from their Word of Mouth Crash Course conference in May. In it Rob covers:

• How to create memorable experiences by personally getting to know customers.
• How to humanize customers and make them your friends.
• How to get employees and executives on board with great customer service.