Social CRM - It's All About Your Customers

Last night I was honored to be one of the panelists discussion Social CRM, along with Craig Lambert of The Lambert Group and Tim Lynch of FocusVision. The event was hosted by OMG, the Online Marketing Group. One of the most interesting things about this topic is that Social CRM means different things to different people. It all depends on who you are, what business you are in, what your goals are and most importantly, who your customers are.

I'll post a more thorough recap of the event, but I wanted to quickly get this picture posted today. The meeting was at the Stamford Innovation Center, which used to be the court house. As you can see, the panelists got to sit up at the bench. I felt a bit like Judge Wapner from the People's Court. Thanks to some dim lighting, a stoic set and some Instagram effects, we look kinda like we are running the Salem Witch Trials. Except I don't think they served beer at those.

That's Tim and I in the photo.

Social CRM Panel Discussion

I am happy to announce that I will be part of a panel speaking on Social CRM for OMG - ¡The Online Marketing Group!

When: 

Thursday, June 7, 2012 6:30 PM

Where:

Stamford Innovation Center located at 175 Atlantic Street, Stamford, CT 06901 

Description:

Let's explore how we can use CRM's in a new way.

To ME, Social CRM is not just about who to call, but how to connect. If you take the old axiom to heart...

“All things being equal, people will do business with and
refer business to, those people they know, like and trust.”

And how do you get to know (and like for that matter) someone? By knowing what they love! And how do you learn what people love? That's right, social media.

So, having a social component to your CRM is critical in this day and age, and certainly increases the chances of connecting with more people at a deeper level over time.

Isn't that what we all want?

Join us! - Gregory, YFL.