Can You Build Empathy With Experiential Research?

A blizzard is moving in on the Northeast and most of us are hunkering down for the next couple of days. To help you pass the time in a constructive way, I thought I'd post this video from a presentation my friend Mike Carlon recently delivered to the Market Research Association. Mike is the owner of Vertigo Partners, a marketing consultancy that helps clients uncover and apply consumer, shopper, and cultural insights. 

Mike is not only a very knowledgeable researcher, he's also a great presenter and a pretty funny guy. I promise you'll learn something from this video and probably laugh a few times too. One thing is for sure, after you watch this, if you run into him at the supermarket, you'll know a great way to ask him where the eggs are.  

Here's Building Consumer Empathy Through Qualitative Research: Parts 1, 2 and 3.

Part 1


Part2

Part 3